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Research papers

The sound of silence (Portuguese)

This paper presents the results of research carried out amongst the youth populations in three countries (Brazil, Venezuela and Mexico) utilizing four brands that are, at the same time, sufficiently international and also important for the youth...

Catalogue: Latin America 2001
Authors: Jaime Troiano, Walter Costa, Sérgio Guardado
May 1, 2001
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Citation

Troiano, Costa and Guardado (2001a, May 01). The sound of silence (Portuguese). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/the-sound-of-silence-portuguese-


Videos

Digital natives (Portuguese)

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera
June 15, 2015
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Citation

Gontijo and Jayasundera (2015a, June 15). Digital natives (Portuguese) . ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/digital-natives-portuguese-


Videos

Revealing favela & luxury (Portuguese)

Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Daniela Malouf, Barbara Toscano, Hilaine Yacooub
Company: Qualibest.com assessoria e Servicos em Internet Ltda
June 15, 2015
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Citation

Malouf, Toscano and Yacooub (2015a, June 15). Revealing favela & luxury (Portuguese). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/revealing-favela-luxury-portuguese-


Videos

The road to happiness (Portuguese)

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019
Authors: Celia Nishio, Juliana Romano
Company: System1 Research Ltd
April 8, 2019
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Citation

Nishio and Romano (2019a, April 08). The road to happiness (Portuguese). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/the-road-to-happiness-portuguese-


Videos

Eu não sou seu negro

Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.

Catalogue: Insights Festival 2020
Authors: Alexsandra Silva, Zé Vieira
September 15, 2020
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Citation

Silva and Vieira (2020a, September 15). Eu não sou seu negro. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/eu-n-o-sou-seu-negro


Research papers

The strategic use of research in the complexity of the newspaper (Portuguese)

The objective of this study is to discuss the peculiarity and complexity of the newspaper product which places it among the products, or as the sole product, whose relationship with the consumer is so complex and, above all, diversified, that the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Célia Lopes
May 5, 1991
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Citation

Lopes, C. (1991a, May 05). The strategic use of research in the complexity of the newspaper (Portuguese). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/the-strategic-use-of-research-in-the-complexity-of-the-newspaper-portuguese-


Research papers

Qualitative research in Brazil (Portuguese)

The text deals with several aspects which involve qualitative research in Brazil, being commented on both from the user's and the supplier's point-of-view of this methodology. It is basically divided into four parts.

Catalogue: Latin America 1991: Exchanging Experiences
Authors: Vera Lígia Pompeu de Toledo, Marilene Guilares da Silva Pottes
May 5, 1991
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Citation

Pompeu de Toledo and Pottes (1991a, May 05). Qualitative research in Brazil (Portuguese). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-in-brazil-portuguese-


Videos

Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights
Author: Marcelo Coutinho Lima
June 15, 2015
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Citation

Lima, M. C. (2015a, June 15). Market research, Big Data and competitive advantage (Portuguese). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/market-research-big-data-and-competitive-advantage-portuguese-


Videos

Lei Geral de Proteção de Dados (LGPD)

Data protection is an important element of the insights and data analytics sector. In this session, join Carolina Fairbanks for the latest news regarding the LGPD, Brazil's new data protection law. We will cover what you need to know about the law,...

Catalogue: Insights Festival 2020
Author: Carolina Fairbanks
September 16, 2020
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Citation

Fairbanks, C. (2020a, September 16). Lei Geral de Proteção de Dados (LGPD). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/brazil-community-circle-lei-geral-de-prote-o-de-dados-lgpd-