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Research papers
Site location studies and geodemographics
Most research projects have a geographical dimension - be it a geographically defined survey universe, geographical sampling locations or geographical analysis of the results. In this chapter, we show how knowledge of geography may be applied or can...
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Barry Leventhal, Jonathan Reynolds
September 1, 1998
Research papers
Survey of actual problems pertaining to the economic organizations in Yugoslavia
According to the researches performed up to now may be seen that the results of such and similar inquiries may very efficiently contribute to making such decisions (measures) which will influence upon the recovery of economic trends and improvement...
Catalogue: ESOMAR Congress 1968
Author: Julije Drasinover
June 15, 1968
Research papers
Researching research the market for TV commercials pre-testing
The Gallup Poll carried out a survey of market researchers early this year. A sample of 54 market research managers from leading advertisers and advertising agencies were interviewed. The objectives of the survey were as follows: 1. To obtain an...
Catalogue: ESOMAR/WAPOR Congress 1969
Author: William Gregory
June 15, 1969
Research papers
The question of requisite random test evaluation in written surveys
Following a series of investigations undertaken into the methods of written surveys by the authors, this argument can be viewed as correct only up to a certain point. When written surveys are entailed , the requisite degree of evaluation is dependent...
Catalogue: The European Marketing Research Review 1969
Authors: K. M. Bolte, H. J. Richter
August 1, 1969
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