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Videos

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
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Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/true-roi-of-influencers-


Videos

Rapid impact

Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
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Citation

Hall, Banerji, Rayner, D'Angelo and Atkins (2019a, September 08). Rapid impact. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/rapid-impact-10727


Videos
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Citation

Smith and Bluck (2019a, October 03). Qually seems to be the hardest word. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qually-seems-to-be-the-hardest-word


Videos

Customer-centricity post-pandemic

In the groundbreaking Insights 2020 initiative, Kantar led a consortium which included LinkedIn, Wharton, ESOMAR and many others, and laid the foundation for understanding the importance of customer-centricity and the role of insights organizations...

Catalogue: Insights Festival 2020
Author: J. Walker Smith
Company: Kantar
September 17, 2020
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Citation

Smith, J. (2020a, September 17). Customer-centricity post-pandemic. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/customer-centricity-post-pandemic


Videos

When you're drowning in data, only an insight can save you

There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people...

Catalogue: Insights Festival 2020
Author: Brent Smart
Company: Insurance Australia Group (IAG)
September 17, 2020
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Citation

Smart, B. (2020a, September 17). When you're drowning in data, only an insight can save you. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/when-you-re-drowning-in-data-only-an-insight-can-save-you


Videos

MENA spending patterns: Where does the money go?

The inflation wave is hitting full force in the Middle East & North Africa region, at a time where the political scene is not holding strong grounds. Anxiety levels are surging. People are torn between their dreams and aspirations AND the need to...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Mona Ahmed, Asli Kokcu Peksen, Ghaida Fatany
March 21, 2017
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Citation

Ahmed, Peksen and Fatany (2017a, March 21). MENA spending patterns: Where does the money go?. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/mena-spending-patterns-where-does-the-money-go-


Videos

Deconstructing the media market, constructing a new way to measure ad efficiency

In today's world it is well known that information comes from many different sources, simultaneously and in very different formats. In this context advertising can no longer be considered as one homogeneous platform, but as a separate unit within a...

Catalogue: Insights Festival 2020
Authors: Gerardo González, Miguel Anaya, Pamela González
Companies: Netquest, The Nielsen Company, Facebook
September 14, 2020
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Citation

González, Anaya and González (2020a, September 14). Deconstructing the media market, constructing a new way to measure ad efficiency. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/deconstructing-the-media-market-constructing-a-new-way-to-measure-ad-efficiency


Videos

Making sound decisions

No More Sonic Trash! From phones to hospitals to cars, sound has the potential to vastly enhance our lives. Learn how to solve creative, human and business challenges with music and sound, from the de-facto thought leaders in sonic insight. 

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Lauren McGuire, Joe Sauer
September 8, 2019
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Citation

McGuire and Sauer (2019a, September 08). Making sound decisions. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/making-sound-decisions-10668