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True ROI of influencers

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: respondi

Authors: Thomas Gruber, Bengül Robillard

Abstract:

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the shopping behaviour of the audience? Do influencers increase the impression rate? This is the main and simple question we wanted to address in this research.

Thomas Gruber

Author

This is a long description of some author details.

Bengül Robillard

Author

This is a long description of some author details.

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True ROI of influencers

Catalogue: Congress 2018

Authors: Thomas Gruber, Bengül Robillard

Company: respondi

September 23, 2018

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Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/true-roi-of-influencers--9423


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Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening