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True ROI of influencers

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Thomas Gruber, Bengül Robillard

Abstract:

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the shopping behaviour of the audience? Do influencers increase the impression rate? This is the main and simple question we wanted to address in this research.

Thomas Gruber

Author

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Bengül Robillard

Author

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Research Papers

True ROI of influencers

Catalogue: Congress 2018

Authors: Thomas Gruber, Bengül Robillard

Company: respondi

September 23, 2018

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Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/true-roi-of-influencers--9423


Research Papers

The ROI imperative

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Bart Moore, Dee Allsop

 

September 19, 2004

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Citation

Moore and Allsop (2004a, September 19). The ROI imperative. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-roi-imperative


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Desperately seeking ROI

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Author: William Siegel

 

June 23, 2005

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Citation

Siegel, W. (2005a, June 23). Desperately seeking ROI. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/desperately-seeking-roi


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Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/desperately-seeking-roi