Abstract:
In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the shopping behaviour of the audience? Do influencers increase the impression rate? This is the main and simple question we wanted to address in this research.
Videos
2020 Global Market Research report: What's new?
Catalogue: Insights Festival 2020
Authors: Ray Poynter, Xabier Palacio
 
September 16, 2020
Research Papers
True ROI of influencers
Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
Videos
Uncovering affinities and brand equity by simply listening
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Marcello Sasso, Tim Burke
 
January 15, 2017
