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Qually seems to be the hardest word

Date of publication: October 3, 2019

Catalogue: Client Summit 2019- Autumn Edition

Company: Whitbread

Authors: Francesca Smith, Stuart Bluck

Abstract:

Francesca Smith

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Stuart Bluck

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van der Zanden, N. (1992a, June 15). To be or not to be durable. ANA - ESOMAR. Retrieved April 20, 2024, from


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Citation

Smith and Bluck (2019a, October 03). Qually seems to be the hardest word. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/to-be-or-not-to-be-durable