Resources Library by ANA

Discovering brand impact

The world creates 2.8 quintillion bytes of data per day from unstructured data sources like consumer complaints and feedback, text, messages, email and documents, survey and social media posts. Gartner defines unstructured data as content that does...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Henry Cheang, Stephen Paton

June 15, 2015

Emotionology

Emotionology is an innovative research project conducted by Turner Latin America in 2013 and 2014, in partnership with Neurensics and BMC, with the objective of measuring consumers' emotional engagement towards different types of content, drilling...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Pablo Verdin, Renata Policicio

June 15, 2015

Building digital brand engagement

In this paper we will review the seven drivers of digital brand engagement with real examples in the of cookie and crackers categories in Latin America. The paper illustrates Pepsico Best Practice and the amazing results of suing social networks to...

Catalogue: Latin America 2015: Carnival of Insights

Author: Federico Barallobre

April 28, 2015

(Con-)figure it out!

In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl

November 18, 2014

What inspires the curious generation

For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also...

Catalogue: Congress 2014: What Inspires?

Authors: Gitanjali Ghate, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati, Rahul Mullick

September 10, 2014

Research that sparks

For research to be inspiring, it shouldn’t only be relevant, but also something that sparks motivation for people to act. In our search for more inspirational research, we decided to start from the opposite angle: what are the limitations for...

Catalogue: Congress 2014: What Inspires?

Authors: Annelies Verhaeghe, Natalie Malevsky, Thijs Van de Broek

Company: InSites Consulting

September 10, 2014

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company's belief in building passion brands with deep connections to consumers. The resulting 5-step process, called...

Catalogue: Congress 2014: What Inspires?

Authors: Mark Whiting, Nathalie de Rochechouart, Kim Gaspar, Florence Rainsard

Company: Added Value

September 10, 2014

Building relationships that matter

The raison d’être of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set measurable objectives – this is a pre-condition to...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Grant Bird

Company: Hall & Partners

June 17, 2014

Happy shoppers

In 2013, DEKA Marketing Research, in collaboration with Gordon & McCallum undertook a series of research studies designed to better understand the growth in use of this channel, and provide in-depth insight into the way customer engage with such...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Alastair Gordon, Farquhar Stirling, Dwinarizki Setyorini, Mamik Leonardo

Company: Deka Marketing Research

May 13, 2014