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What inspires the curious generation

Date of publication: September 10, 2014

Catalogue: Congress 2014: What Inspires?

Authors: Gitanjali Ghate, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati, Rahul Mullick

Abstract:

For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also outlines how offering internal rewards versus simple incentives magnifies participants’ engagement levels.

Gitanjali Ghate

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Shibani Nayak

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Sumeli Chatterjee

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Sushma Panchawati

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Rahul Mullick

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Ghate, Nayak, Chatterjee, Panchawati and Mullick (2014a, September 10). What inspires the curious generation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/what-inspires-entrepreneurship-in-research-