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Turbocharged takeaway

Key takeaways from the Power-up stage at Congress 2023. The session looked at Genz and their mindset

Catalogue: Congress 2023
Author: Bianca Saldanha
Company: IPSOS
October 3, 2023


Brands Connect: The future of storytelling

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Renata Policicio
Companies: Mars Wrigley, ESPN
November 18, 2020


When presentations go wrong- Some badly wrong

We all recognise that storytelling is an important part of delivering research that moves both hearts and minds. We also see and hear a lot about great successes. But what about presentations that move hearts and minds but in the wrong direction? We...

Catalogue: Insights Festival 2020
Author: Martin Oxley
September 15, 2020


Communicating research results

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Shows you how to turn market research findings into actionable recommendations. Learn how to translate your findings from market research studies of all kinds into reports and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Jeffrey Henning
September 8, 2019


How to win in the reputation economy by applying global insight in reputation to LATAM

The reputation economy is increasingly defined by the intangibles that shape the perceptions and reality of how a corporate brand is viewed. This session will tap into a rich vein of reputation insight based on the extensive RepTrak® database and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Stephen Hahn-Griffiths
May 14, 2018


From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
November 27, 2017


Econometric sales modelling to determine media ROI

The author will talk about how they calculate ROI using econometric modeling and especially how to make the insights from ROI calculations actionable in planning and strategy. Most of the time econometric modeling is slow and retrospective. So the...

Catalogue: Seminar 2016: Media Return on Investment
Author: Menno van der Steen
June 15, 2016


Ask the world

So, what does the world really think? New technologies are allowing researchers to rapidly and cost-effectively reach and engage citizens and consumers in places and ways previously unimaginable. This presentation will explore the results of "Ask the...

Catalogue: Congress 2016: #WOW
Author: Eric Meerkamper
June 15, 2016


Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW
Authors: Seth Duncan, Kelley Sternhagen
June 15, 2016