Ask the world

Date of publication: June 15, 2016

Catalogue: Congress 2016: #WOW

Author: Eric Meerkamper


So, what does the world really think? New technologies are allowing researchers to rapidly and cost-effectively reach and engage citizens and consumers in places and ways previously unimaginable. This presentation will explore the results of "Ask the World", a joint initiative between ESOMAR and RIWI Corp. Based on questions submitted directly by the market research community, the project surveyed over 65,000 people in 60 countries and 30 languages on a variety of issues. It's a big world out there, or is it?

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