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Social cooling

As oil lead to Global Warming, data leads to Social Cooling. Comparing these two problems is not just intended as a warning. It offers hope, a blueprint for how to deal with this issue, and a deeper understanding of what it means to be human in our...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Tijmen Schep
November 11, 2018


The death of polls?

Opinion polls and electoral polls were subject to intense scrutiny and criticism in the wake of the 2016 experience, followed by renewed confidence in the first months of 2017. Polling firms are facing up to the current challenges and reports of the...

Catalogue: Congress 2018
Author: Henri Wallard
Company: Ipsos MRBI
September 23, 2018


Research disaster movies

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

Catalogue: Congress 2018
Author: Jon Puleston
September 23, 2018


Supplier-client collaboration make MR better place

As in everywhere in the world, the relationship between Japan MR suppliers and clients has always been the same. Clients put issues on the table to call for solutions, suppliers develop and provide solutions, and clients assess to see if they are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018


The challenges that the Chinese market brings to the auto financing company

An insight into some of the business challenges that we have encountered in trying to develop a rapidly growing Auto Financing Company in China, particularly in an environment of increasing legislative compliance and a changing customer demographic.

Catalogue: Asia Pacific 2017: Discoveries
Author: Brian Williams
December 4, 2017


Cracking New Zealand's growing student loan debt problem

In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan...

Catalogue: Congress 2017: Visionary
Authors: Keith Taylor, Jocelyn Rout
November 7, 2017


(Wo)man VS. machine: From competition to collaboration

Cost and speed are key issues for qual yet clients increasingly expect video. How do we bridge this gap? Which corners can be cut? This session offers practical insights for qualitative researchers struggling to identify if, how and when to automate.

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
January 11, 2017


Deep design to the rescue

We have harnessed technology and automation to reach the peak of solving for external problems, such as convenience and efficacy. Paradoxically, as the external world neatens, we have seen the rise of inner entropy, with an increased articulation of...

Catalogue: Global Qualitative 2017: Back to the future
Author: Sharanya Sitaraman
Company: Quantum Consumer Solutions Pvt Ltd
January 11, 2017


How ad Blocking and ad fraud impact measurement

Ad fraud is an ever increasing curse of digital advertising. It is caused by bots that cause webpages and ad impressions to load and make fake clicks. This fraudulent activity "messes up" measurement, which means the business decisions made based on...

Catalogue: Seminar 2016: Media Return on Investment
Author: Augustine Fou
June 15, 2016