Abstract:
In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan repayments. Amidst a politically charged and fiscally challenging situation, IR partnered with Colmar Brunton to bring about behavioural change using a range of communication, operational and policy levers, each inspired by powerful research insights. The impact of the research and resulting initiatives is striking, with more than $389 million in additional payments made, a ROI of over 2000%, and strong community support for the actions taken.
Research Papers
Cracking New Zealand's growing student loan debt problem
Catalogue: Congress 2017: Visionary
Authors: Keith Taylor, Jocelyn Rout
 
October 31, 2017
Magazines
Research World (October 2017)
Catalogue: Research World 2017
Author: ESOMAR B.V.
 
October 4, 2017
Research Papers
Emotional Motivation in Banking
Catalogue: Future-Proofing and Foresight
Authors: Con Menictas, Brian Fine
Companies: Strategic Precision, Quality Online Research
April 14, 2022
