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Research papers

Market research in Finland

The interest in and the use of market research has again expanded in Finland. General consumer surveys as well as special services are used more regularly than hitherto. There have been training courses for young market researchers arranged by an...

Catalogue: ESOMAR Yearbook 1964-1965
Author: A. Raula
June 15, 1965
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Citation

Raula, A. (1965a, June 15). Market research in Finland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-in-finland


Research papers

Integration of "industrial" and "consumer" marketing research

A small survey consisting of a total of 189 unstructured, personal interviews was carried out over a period of six months (September 1964 - February 1965) with manufacturers of industrial goods (at Board level and market researcher level), consumer...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Henk L. Bos
June 15, 1965
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Citation

Bos, H. L. (1965a, June 15). Integration of "industrial" and "consumer" marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/integration-of-industrial-and-consumer-marketing-research


Research papers

The intelligent use of psychology in marketing

The main purpose of this paper is to encourage a reassessment of the contribution psychologists are making and could make to the marketing process. It is probably unwise to generalise about the function of psychologists in various countries and most...

Catalogue: ESOMAR Congress 1964
Author: Julia Ann Burdus
June 15, 1964
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Citation

Burdus, J. (1964a, June 15). The intelligent use of psychology in marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-intelligent-use-of-psychology-in-marketing


Research papers

Psycho-technology and consumer research

Psycho-technology derives from the practical needs of modern engineering. Similar needs for similar reasons exist in other parts of modem culture and therefore these needs operate also in marketing and for the consumer. Three implications from...

Catalogue: ESOMAR Congress 1964
Author: Jack G. Field
June 15, 1964
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Citation

Field, J. G. (1964a, June 15). Psycho-technology and consumer research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/psycho-technology-and-consumer-research


Research papers

Respondent memory as factor in survey research

The market researcher depends, for much of the information he needs, upon the respondent's memory of his/her own behaviour, particularly buying behaviour and behaviour relation to the mass media. Amongst other things, the market researcher may need...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: William A. Belson
June 15, 1963
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Citation

Belson, W. A. (1963a, June 15). Respondent memory as factor in survey research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/respondent-memory-as-factor-in-survey-research


Research papers

Some applications of a mathematical model of consumer purchase

In this paper I want to outline two applications of a mathematical model for consumer purchasing data. Apart from their own direct interest, these applications may serve to illustrate how a mathematical model can he useful for two somewhat different...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Andrew S. C. Ehrenberg
June 15, 1962
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Citation

Ehrenberg, A. S. (1962a, June 15). Some applications of a mathematical model of consumer purchase. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-applications-of-a-mathematical-model-of-consumer-purchase


Research papers

Forecasting in consumer research

Everybody who is engaged in providing goods or services wants to act upon the American saying, "Buy today the newspaper of tomorrow". For this purpose he turns to the market researcher. If no clear answers can be found for the basic questions, he...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Charles Schlaepfer
September 9, 1961
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Citation

Schlaepfer, C. (1961a, September 09). Forecasting in consumer research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/forecasting-in-consumer-research-


Research papers

Forecasting in consumer research (German)

Everybody who is engaged in providing goods or services wants to act upon the American saying, "Buy today the newspaper of tomorrow". For this purpose he turns to the market researcher. If no clear answers can be found for the basic questions, he...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Charles Schlaepfer
June 15, 1961
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Citation

Schlaepfer, C. (1961a, June 15). Forecasting in consumer research (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/forecasting-in-consumer-research-german-


Research papers

Forecasting in consumer research (French)

Everybody who is engaged in providing goods or services wants to act upon the American saying, "Buy today the newspaper of tomorrow". For this purpose he turns to the market researcher. If no clear answers can be found for the basic questions, he...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Charles Schlaepfer
June 15, 1961
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Citation

Schlaepfer, C. (1961a, June 15). Forecasting in consumer research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/forecasting-in-consumer-research-french-