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Market research in Finland

Date of publication: June 15, 1965

Catalogue: ESOMAR Yearbook 1964-1965

Author: A. Raula

Abstract:

The interest in and the use of market research has again expanded in Finland. General consumer surveys as well as special services are used more regularly than hitherto. There have been training courses for young market researchers arranged by an industrial organisation and a large research institute. It is now becoming more usual for larger concerns to have their own marketing research departments and their duties have been discussed in business journals.

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