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Market research in Finland

Date of publication: June 15, 1965

Catalogue: ESOMAR Yearbook 1964-1965

Author: A. Raula

Abstract:

The interest in and the use of market research has again expanded in Finland. General consumer surveys as well as special services are used more regularly than hitherto. There have been training courses for young market researchers arranged by an industrial organisation and a large research institute. It is now becoming more usual for larger concerns to have their own marketing research departments and their duties have been discussed in business journals.

A. Raula

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Research Papers

TV show loyalty in Finland

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Author: Heikki J. Kasari

 

June 15, 1980

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Citation

Kasari, H. J. (1980a, June 15). TV show loyalty in Finland . ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/tv-show-loyalty-in-finland-


Research Papers

Tv show loyalty in Finland

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Heikki J. Kasari

 

March 1, 1979

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Citation

Kasari, H. J. (1979a, March 01). Tv show loyalty in Finland. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/tv-show-loyalty-in-finland


Research Papers

How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Reino E. Routamo

 

June 15, 1983

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Citation

Routamo, R. E. (1983a, June 15). How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/how-the-possibilities-for-new-market-segments-for-a-planned-hotel-in-lahti-finland-were-investigated


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Fad and progress in motivation research Authors: Herta Herzog
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What are durable and capital goods? Authors: N. H. Pearson
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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Raula, A. (1965a, June 15). Market research in Finland. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/how-the-possibilities-for-new-market-segments-for-a-planned-hotel-in-lahti-finland-were-investigated