Resources Library by ANA

Marketing in today's Ukraine

The paper reports and analyses findings on how Ukrainian companies of different types of ownership adopted marketing concepts and organized their marketing activity during the transitional period from a command society to a market economy....

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Irina Akimova

September 1, 1996

Managing participants' motivation

This article deals with the difficulties a researcher faces when attempting to set up a consumer panel in an emerging nation. Besides explaining panel origin, characteristics and methodology, the purchasing behaviour of 117 homes in the VII Region of...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Jorge Zamora

September 1, 1996

Television audience measurement in Russia

This paper describes developments in TV audience research in a fast- changing market: Russia. Against a background of immense political, social and economic change, TV audience research too is modernising very quickly. The different and competing...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Elena Koneva, Vladimir Shchipkov

Company: Ipsos Comcon

June 15, 1996

To work or not to work

The unprecedented economic boom in China has resulted in a high demand for local managerial talent, as most multi-nationals have recognised that in order to sustain their business growth, they need to localise fairly rapidly. Consequently, the young,...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Khushi Khanna

September 1, 1995

A bull in a China shop

The economy in China is growing at an unprecedented rate. It is forecast that its GDP will overtake the USA by the year 2030. While agricultural output is threatened by mass migration to the cities, the industrial, retail and financial sectors are...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Kate Shanahan, Trevor Sharot

Company: Nielsen

September 1, 1995

Pioneering in Central European markets

This study discusses the advantages and dangers of pioneering FMCG brands in new geographical markets, a subject so far neglected in the existing literature. Pioneering advantages have mostly been researched with product innovations in industrialised...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Sven H. Becker, Michael J. Baker

June 15, 1995

The marketing concept in Hungarian enterpises

The epic economic and political transformation of Eastern Europe in 1989 has not been accompanied by sudden changes in underlying cultural values or managerial attitudes. As a result, the marketing concept in organizations is in a state of flux. This...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Wade Danis, Andrew C. Gross, Robert D. Hisrich

June 15, 1995

Expanding markets in Eastern Europe

This paper presents two different case studies involving Western manufacturers and distributors attempting to introduce their products to consumers in Eastern Europe. Each case clearly illustrates how research can be applied to develop and integrate...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Michael Cohen, Jennifer Scott

June 15, 1995

Fast-developing markets in Estonia

The paper concentrates primarily on the development of the Estonian consumer market in 1992-1994, the first years of free market economy. The changes in the market are examined from the point of view of different indicators: objective ones, such as...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Triin Vihalemm

Company: KANTAR TNS Malaysia

April 1, 1995