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Television audience measurement in Russia

Date of publication: June 15, 1996

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Company:

Authors: Elena Koneva, Vladimir Shchipkov

Abstract:

This paper describes developments in TV audience research in a fast- changing market: Russia. Against a background of immense political, social and economic change, TV audience research too is modernising very quickly. The different and competing services are discussed, and the peculiarities of the Russian TV market are described.

Elena Koneva

Author

This is a long description of some author details.

Vladimir Shchipkov

Author

This is a long description of some author details.

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Menneer, P. (1998a, June 15). Global guidelines for television audience measurement. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Koneva and Shchipkov (1996a, June 15). Television audience measurement in Russia. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/towards-global-guidelines-for-television-audience-measurement-