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Research reports

Qualitative research into signal advertising development

It is intended to relaunch Signal toothpaste continuing the current anti-decay strategy but using a strongereffectiveness claim.This claim may be variously expressed but essentially depends for supporting evidence on a high fluoride formulation. For...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into signal advertising development. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-signal-advertising-development


Research reports

Initial qualitative research on positioning of Project WJ in the UK

The purpose of this research was to explore and develop atheoretical framework of motivations and behavior withregard to health and nutrition, and to formulate hypothesesabout a likely market for Morningstar. These hypothesesare then to be tested and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Initial qualitative research on positioning of Project WJ in the UK. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/initial-qualitative-research-on-positioning-of-project-wj-in-the-uk


Research reports

Research on 'snow white' Night Nurse

The 'Snow White' approach has been developed as an extensionof the current Night Nurse advertising forpossible use in 1976. This approach, which was available forresearch as a rough animatic uses a novel form of advertisingexpression for a serious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Research on 'snow white' Night Nurse. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/research-on-snow-white-night-nurse


Research reports

Assessing the efficacy of OTC medicines

This paper sets out an approach to understandingassessingandthe efficacy of DTC medicines. This approachpsychologicaltakes into account the interaction between physical andinfluences. Correspondingly,in the causation of illness.it is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Assessing the efficacy of OTC medicines . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/assessing-the-efficacy-of-otc-medicines-


Research reports

Qualitative research on Fenopron

Dista are interested in investigating the possibility ofidentifying a product niche for Fenopron which willdifferentiate it from other profens in this area, and leadto a satisfactory increase in its market share (currently0.8%).

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on Fenopron . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fenopron-


Research papers

How to reward interviews (French)

The carrying out of this research has a double origin: 1. A general purpose with a deontological characteristic Market surveys are based on information given by the interviewed people who accept to provide it. It appears as rather unfair that these...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: François Frisch, Patrick Le Maire
August 1, 1975
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Citation

Frisch and Le Maire (1975a, August 01). How to reward interviews (French). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-to-reward-interviews-french-


Research reports

Night nurse advertising research

A new 30-second commercial ('Reassurance') has beenproduced for Night-Nurse which was intended to give theproduct a competitive edge over Vick's Medinite anddifferentiate it from Medinite, both products being similarnight-time cold...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Night nurse advertising research. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/night-nurse-advertising-research-10563


Research papers

How to reward interviews

The carrying out of this research has a double origin: 1. A general purpose with a deontological characteristic Market surveys are based on information given by the interviewed people who accept to provide it. It appears as rather unfair that these...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: François Frisch, Patrick Le Maire
August 1, 1975
×

Citation

Frisch and Le Maire (1975a, August 01). How to reward interviews. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-to-reward-interviews


Research reports

Nevis advertising test

Following on earlier research with animatics, a finished Macleans toothpaste has been produced. This advertisement introduces Macleans Physical Fitness Programme for teeth. The aim of the present research was to obtain consumer reaction to this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975
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Citation

, C. (1975a, July 08). Nevis advertising test. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/nevis-advertising-test-10556