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Research on 'snow white' Night Nurse

Date of publication: January 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The 'Snow White' approach has been developed as an extension of the current Night Nurse advertising for possible use in 1976. This approach, which was available for research as a rough animatic uses a novel form of advertising expression for a serious cold remedy. The research was required to evaluate this type of approach for advertising medicines.

CRAM/Peter Cooper Archive

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Research Reports

Night nurse advertising research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 1, 1975

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Citation

, C. (1975a, October 01). Night nurse advertising research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/night-nurse-advertising-research


Research Reports

Night nurse advertising research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1975

×

Citation

, C. (1975a, August 01). Night nurse advertising research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/night-nurse-advertising-research-10563


Research Reports

Qualitative research into Night Nurse advertising developments

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 1, 1977

×

Citation

, C. (1977a, October 01). Qualitative research into Night Nurse advertising developments. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-night-nurse-advertising-developments


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Citation

, C. (1976a, January 01). Research on 'snow white' Night Nurse. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-night-nurse-advertising-developments