Resources Library by ANA

Personal saving and social trends in Great Britain 1973-1974

This paper demonstrates, by reference to the Taylor Nelson MONITOR of Social Trends: 1. That savings and investment behaviour shows the same lack of rationality as other consumer behaviour; 2. that socio-economic variations are different from those...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: T. Punt

Company: KANTAR TNS Malaysia

August 1, 1975

A survey of market modelling practice

Our purpose in writing this paper is to rise above the level of technique and to begin a discussion of what makes market modelling work. What is being achieved with this field of technology, what is possible, and what form is modelling likely to take...

Catalogue: Seminar 1975: Market Modelling

Author: John Palmer

June 4, 1975

Long-term forecasts of the development of financial markets in Western Europe

The study commissioned by EFMA was intended to elaborate a complex of data midways between a treatise on the development of financial institutes, on the one hand, and specific investigations for individual institutes, on the other hand, to serve as a...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: Peter G. Rogge, M. Bittner

February 1, 1975

Gatsby

Limited research was conducted specifically for the purposes of this paper to investigate the Gatsby phenomenon, with particular emphasis upon the facets of the problem discussed above. Budgetary constraints prevented our conducting an elaborate or...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Authors: Jackie Dickens, Jonathan Wilkinson

December 4, 1974

Concluding remarks

Since this was the first ESOMAR seminar on Fashion Research, there was no precedent to provide any guidelines. At the first programme committee meeting, we again tackled this problem. We didn't manage to come to any conclusions about what we really...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Susan P. Douglas

December 4, 1974

Innovation in the male fashion market

This paper is based on the preliminary findings from a survey of 500 male suit purchasers (together with a qualitative investigation of 100 of the respondents' wives) . The survey was designed to elicit information on aspects of consumer behaviour...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: David F. Midgley

December 4, 1974

Can socio-cultural trends approach constitute a useful tool in the field of fashion?

To face this situation our team has worked for several years to perfect a system designed to detect and to monitor socio-cultural trends. The system presently functions as a syndicated service.

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Alain de Vulpian

December 4, 1974

Is the emancipation of the consumer a reality?

We can speak of this emancipation when the end-user is more demanding in his or her purchases. When people buy much more in relation to their actual needs.

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: H. Looser

December 4, 1974

Opening of the seminar

These trends have led retailers to assume more of the marketing functions previously undertaken by manufacturers. Retailers are encouraging store rather than brand loyalty through promotional and media expenditure, through own label brands and...

Catalogue: Seminar 1974: Management Information For Retail Organisations

Author: Martin Simmons

April 1, 1974