A survey of market modelling practice

Date of publication: June 4, 1975

Author: John Palmer

Abstract:

Our purpose in writing this paper is to rise above the level of technique and to begin a discussion of what makes market modelling work. What is being achieved with this field of technology, what is possible, and what form is modelling likely to take in companies just beginning to use it? What are the trends, so that we can avoid re-creating the past and move on to develop a future.

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