Abstract:
Our purpose in writing this paper is to rise above the level of technique and to begin a discussion of what makes market modelling work. What is being achieved with this field of technology, what is possible, and what form is modelling likely to take in companies just beginning to use it? What are the trends, so that we can avoid re-creating the past and move on to develop a future.
This could also be of interest:
Research Papers
Market modelling
Catalogue: Consumer Market Research Handbook
Authors: Chris Blamires, David Seaman, Tony Lunn
 
August 1, 1986
Research Papers
Modelling
Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Danny A. Nijburg
 
January 25, 1984
Research Papers
Marketing modelling and segmentation
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Freeman
 
September 1, 1998
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