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Research reports

Research report towards a general model of ice cream consumption

This report sets out a wide-ranging model of Ice Creampurchase and consumption. It is a preliminary model,intended to act as a source of ideas to facilitate planning.It is expected that it will be developed through furtherresearch in the future.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Research report towards a general model of ice cream consumption. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-towards-a-general-model-of-ice-cream-consumption


Research papers

The use of computer simulations in forward planning

This paper describes how a set of simulation programmes, grouped under the acronym WANDA, can be used to increase the contribution of sample survey data to forward planning. The problem taken as an example is the construction of a model of voting...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: John Clemens
September 1, 1973
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Citation

Clemens, J. (1973a, September 01). The use of computer simulations in forward planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-computer-simulations-in-forward-planning


Research papers

Marketing research & innovation

A new product development and market successful introduction is always the result of a very complex process. A long time has elapsed since the initial idea, which may have come from the research people, the sales force or the general management. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: J. P. Mayeur
September 1, 1973
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Citation

Mayeur, J. P. (1973a, September 01). Marketing research & innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-innovation


Research papers

Planning and optimising investment in stores

This paper examines the contribution of market research to the location, development and appraisal of individual stores. More attention is new being devoted to this topic as a result of certain trends in European retailing.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: M. S. Mons
September 1, 1973
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Citation

Mons, M. S. (1973a, September 01). Planning and optimising investment in stores. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/planning-and-optimising-investment-in-stores


Research papers

Technological level and market evaluation

This paper tries to offer methodological help to the planning of the technological development of the instruments, tools of labour (machines),from the aspect of market research. It starts from the evaluation of the rather widespread static methods of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Ilona Majlat
September 1, 1973
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Citation

Majlat, I. (1973a, September 01). Technological level and market evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/technological-level-and-market-evaluation


Research papers

Technological level and market evaluation (German)

This paper tries to offer methodological help to the planning of the technological development of the instruments, tools of labour (machines),from the aspect of market research. It starts from the evaluation of the rather widespread static methods of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Ilona Majlat
September 1, 1973
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Citation

Majlat, I. (1973a, September 01). Technological level and market evaluation (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/technological-level-and-market-evaluation-german-


Research reports

Exploratory research in London on North Atlantic travel

The general object of the research was to examinetravel-planning procedures and knowledge of, andattitudes towards airline services among peoplecrossing the Atlantic on vacation trips at theirown expense. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Exploratory research in London on North Atlantic travel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploratory-research-in-london-on-north-atlantic-travel


Research reports

Qualitative research on the take-home beer market

The research was undertaken in order to provide a qualitative picture of consumer motivations, attitudes, and beliefs in the Take-Home market. The results are intended to aid new concept development and marketingand advertising strategies. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1973
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Citation

, C. (1973a, March 23). Qualitative research on the take-home beer market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-take-home-beer-market


Research papers

A research design to predict telephone usage among Bell System business customers

Very few full scale marketing studies have been made of the purchasing behaviour of the total business market because of its diversity and complexity. The Bell System furnishes telecommunications services to the entire gamut of business enterprises,...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Authors: Henry Assael, R. B. Ellis
January 1, 1973
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Citation

Assael and Ellis (1973a, January 01). A research design to predict telephone usage among Bell System business customers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-research-design-to-predict-telephone-usage-among-bell-system-business-customers