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A research design to predict telephone usage among Bell System business customers

Date of publication: January 1, 1973

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Authors: Henry Assael, R. B. Ellis

Abstract:

Very few full scale marketing studies have been made of the purchasing behaviour of the total business market because of its diversity and complexity. The Bell System furnishes telecommunications services to the entire gamut of business enterprises, and has embarked on a major study program to refine its knowledge of the structure of the market and to build a segmented predictive model of its behaviour for strategic and tactical planning uses.

Henry Assael

Author

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R. B. Ellis

Author

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Assael and Ellis (1973a, January 01). A research design to predict telephone usage among Bell System business customers. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/advanced-research-solutions-as-a-key-to-innovation-in-design--5778