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Research papers

Export market research for smaller organisations

The paper takes the view that increasing affluence in Europe will produce greater opportunities for developing export markets in consumer goods and that those will be attractive to smaller as well as large exporting organisations. It discusses some...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Howard Biggs
June 15, 1973
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Citation

Biggs, H. (1973a, June 15). Export market research for smaller organisations. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/export-market-research-for-smaller-organisations


Research papers

Market research in the European socialist countries

In a planned economy, market research is not only a means of market information used by producing and commercial enterprises, but is an indispensable factor for the formulation of plans for the national economy and for supervision of the fulfilment...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Laszlo Szabo
June 15, 1973
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Citation

Szabo, L. (1973a, June 15). Market research in the European socialist countries. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/market-research-in-the-european-socialist-countries


Research papers

What makes an industrial interviewer

The aim of market research should be to provide data to help solve marketing problems. This applies equally to industrial as well as consumer market research. Accepting this premise, the main task of market research, then, is to deal with commercial...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. F. Dijkstra
January 1, 1973
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Citation

Dijkstra, J. F. (1973a, January 01). What makes an industrial interviewer. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/what-makes-an-industrial-interviewer


Research papers

Interviewer education and "make or buy" decisions in chemical market research

This paper discusses the question of educational background for interviewers in agencies and companies in the field of chemical market research. The subject chosen allows a broad coverage of the problems based on international experience. The main...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Karl-Heinz Ronitz
January 1, 1973
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Citation

Ronitz, K. (1973a, January 01). Interviewer education and "make or buy" decisions in chemical market research. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/interviewer-education-and-make-or-buy-decisions-in-chemical-market-research


Research papers

Market research as an accelerating factor in the transforming of the Yugoslav economic enterprises into market economies

It is our aim to illustrate the goals of market investigations, seen from the viewpoint of possibilities for encouraging the continuous development of the Yugoslav economy.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: T. Karpati
September 1, 1972
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Citation

Karpati, T. (1972a, September 01). Market research as an accelerating factor in the transforming of the Yugoslav economic enterprises into market economies. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/market-research-as-an-accelerating-factor-in-the-transforming-of-the-yugoslav-economic-enterprises-into-market-economies


Research papers

Comment on the seminar

As we suggested at the Seminar, a first move in this direction can easily be made by the panel companies through greater openness about the implications for market analysis of their sampling approach, ft is no secret that panel research cannot...

Catalogue: Seminar 1972: Panels
Author: John Saunders
June 15, 1972
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Citation

Saunders, J. (1972a, June 15). Comment on the seminar. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/comment-on-the-seminar


Research papers

Discussion group I

The study groups in this seminar were rather large with well over 30 people in each group. However, they were widely spread in terms of both nationality and experience, and in study group A this resulted in lively and informed discussion. The opinion...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: J. Barter
June 15, 1972
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Citation

Barter, J. (1972a, June 15). Discussion group I. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/discussion-group-i


Research papers

Consumer goods market research and marketing policy

The management of an undertaking conducted on marketing lines must at all times be in a position to survey the whole multiplicity and complexity of the events occurring in the market. It is the task of market research to obtain information on the...

Catalogue: The European Marketing Research Review 1972
Author: Ulrich Bender
June 15, 1972
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Citation

Bender, U. (1972a, June 15). Consumer goods market research and marketing policy. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/consumer-goods-market-research-and-marketing-policy


Research papers

Industrial marketing and market research

Market research is defined as the collection and the systematic analysis of the factors that have an influence on the market, its development, and, more generally, on the environment of the enterprise, in order to produce, in a realistic manner,...

Catalogue: The European Marketing Research Review 1972
Author: Philippe Enquin
June 15, 1972
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Citation

Enquin, P. (1972a, June 15). Industrial marketing and market research. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/industrial-marketing-and-market-research