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Industrial marketing and market research

Date of publication: June 15, 1972

Catalogue: The European Marketing Research Review 1972

Author: Philippe Enquin

Abstract:

Market research is defined as the collection and the systematic analysis of the factors that have an influence on the market, its development, and, more generally, on the environment of the enterprise, in order to produce, in a realistic manner, decisions and actions.

Philippe Enquin

Author

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Research Papers

Industrial market segmentation

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Laszlo Unger

Company: Givaudan

October 1, 1981

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Citation

Unger, L. (1981a, October 01). Industrial market segmentation . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/industrial-market-segmentation-


Research Papers

WWW and international industrial marketing research

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Stefan Binner

Company: bms marketing research + strategy

September 1, 2000

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Citation

Binner, S. (2000a, September 01). WWW and international industrial marketing research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/www-and-international-industrial-marketing-research


Research Papers

Industrial marketing research

Catalogue: The European Marketing Research Review 1968

Author: L. Bongers

 

August 1, 1968

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Citation

Bongers, L. (1968a, August 01). Industrial marketing research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/industrial-marketing-research


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Enquin, P. (1972a, June 15). Industrial marketing and market research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/industrial-marketing-research