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Market research in the European socialist countries

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Laszlo Szabo

Abstract:

In a planned economy, market research is not only a means of market information used by producing and commercial enterprises, but is an indispensable factor for the formulation of plans for the national economy and for supervision of the fulfilment of plans. Consequently, two separate branches of market research have developed in the Central and Eastern European socialist countries over the past decades.

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