In a planned economy, market research is not only a means of market information used by producing and commercial enterprises, but is an indispensable factor for the formulation of plans for the national economy and for supervision of the fulfilment of plans. Consequently, two separate branches of market research have developed in the Central and Eastern European socialist countries over the past decades.
Authors: Teodor Kramer, Leszek Zabinski
June 15, 1977
- This could also be of interest