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Market research in the European socialist countries

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Laszlo Szabo

Abstract:

In a planned economy, market research is not only a means of market information used by producing and commercial enterprises, but is an indispensable factor for the formulation of plans for the national economy and for supervision of the fulfilment of plans. Consequently, two separate branches of market research have developed in the Central and Eastern European socialist countries over the past decades.

Laszlo Szabo

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Research Papers

Marketing research in Western European capitalistic countries

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Jean S. Sugdury

 

June 15, 1973

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Citation

Sugdury, J. S. (1973a, June 15). Marketing research in Western European capitalistic countries. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/marketing-research-in-western-european-capitalistic-countries


Research Papers

Market research and the regulated market

Catalogue: The European Marketing Research Review 1969

Author: Jeno Wilcek

 

August 1, 1969

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Citation

Wilcek, J. (1969a, August 01). Market research and the regulated market. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/market-research-and-the-regulated-market


Research Papers

The European information market

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: Cornelis M. Jansen van Rosendaal

 

June 15, 1987

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Citation

van Rosendaal, C. M. (1987a, June 15). The European information market. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/the-european-information-market


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Szabo, L. (1973a, June 15). Market research in the European socialist countries. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/the-european-information-market