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Market research in the European socialist countries

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Laszlo Szabo

Abstract:

In a planned economy, market research is not only a means of market information used by producing and commercial enterprises, but is an indispensable factor for the formulation of plans for the national economy and for supervision of the fulfilment of plans. Consequently, two separate branches of market research have developed in the Central and Eastern European socialist countries over the past decades.

Laszlo Szabo

Author

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Research Papers

Industrial market research in a planned economy

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Gábor Hoványi

 

October 1, 1981

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Citation

Hoványi, G. (1981a, October 01). Industrial market research in a planned economy . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/industrial-market-research-in-a-planned-economy-


Research Papers

Market research and the regulated market

Catalogue: The European Marketing Research Review 1969

Author: Jeno Wilcek

 

August 1, 1969

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Citation

Wilcek, J. (1969a, August 01). Market research and the regulated market. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/market-research-and-the-regulated-market


Research Papers

The integrated market information system in Poland

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: Teodor Kramer, Leszek Zabinski

 

June 15, 1977

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Citation

Kramer and Zabinski (1977a, June 15). The integrated market information system in Poland. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-integrated-market-information-system-in-poland


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Citation

Szabo, L. (1973a, June 15). Market research in the European socialist countries. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-integrated-market-information-system-in-poland