Back

Interviewer education and "make or buy" decisions in chemical market research

Date of publication: January 1, 1973

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Karl-Heinz Ronitz

Abstract:

This paper discusses the question of educational background for interviewers in agencies and companies in the field of chemical market research. The subject chosen allows a broad coverage of the problems based on international experience. The main conclusion is that technical education is often overestimated, whereas sound product and market knowledge and - in the case of private companies - inside information from being in the market place is far more important.

Karl-Heinz Ronitz

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Ronitz, K. (1973a, January 01). Interviewer education and "make or buy" decisions in chemical market research. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/interviewer-education-and-make-or-buy-decisions-in-chemical-market-research