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Interviewer education and "make or buy" decisions in chemical market research

Date of publication: January 1, 1973

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Karl-Heinz Ronitz

Abstract:

This paper discusses the question of educational background for interviewers in agencies and companies in the field of chemical market research. The subject chosen allows a broad coverage of the problems based on international experience. The main conclusion is that technical education is often overestimated, whereas sound product and market knowledge and - in the case of private companies - inside information from being in the market place is far more important.

Karl-Heinz Ronitz

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Hutchesson, B. N. (1967a, August 01). Market research and forecasting for the chemical industry . ANA - ESOMAR. Retrieved June 04, 2025, from


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Zentner , R. (1981a, June 15). Neighbour and worker attitudes toward chemical industry issues. ANA - ESOMAR. Retrieved June 04, 2025, from


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Citation

Ronitz, K. (1973a, January 01). Interviewer education and "make or buy" decisions in chemical market research. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/neighbour-and-worker-attitudes-toward-chemical-industry-issues