Resources Library by ANA

Teens, tweens and rings (Spanish)

The basic objective of this research is focused on the world of youth and young adults (aged 12 - 25 years) in Mexico, their lifestyles and habits.To achieve this, two different research studies were conducted. A framework of qualitative studies (16...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Laura Ruvalcaba, Ruth Reyes

Companies: Brain - Brand Investigation S.A. de C.V.,

October 24, 2004

Teens, tweens and rings

The basic objective of this research is focused on the world of youth and young adults (aged 12 - 25 years) in Mexico, their lifestyles and habits.To achieve this, two different research studies were conducted. A framework of qualitative studies (16...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Laura Ruvalcaba, Ruth Reyes

Company: Brain - Brand Investigation S.A. de C.V.

October 24, 2004

Is electronic measurement of radio compatible with today's consumer media lifestyles?

This study addresses a wide range of questions about the 'media lifestyle compatibility' of one radio meter - the portable people meter or PPM - for measuring consumers' use of radio throughout the day.Are the people who agree to join a PPM panel...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Robert H. Patchen, Beth Webb

June 17, 2004

Lifestyles in Uruguay

This paper provides the main results of research carried out at the beginning of 2002, based on a 2,000 case survey, concerning lifestyles in Uruguayan society. The main objective is to contribute to the discussion about the usefulness of the...

Catalogue: Latin America 2003

Author: Nicolás Somma

May 4, 2003

Brand, style, territories

This paper addresses the importance of brands (particularly clothing brands) and their symbolic capital to youth in suburban Paris.

Catalogue: Ethnic Marketing 2000

Authors: Danielle Greenfield, Serge Laminana

Company: SORGEM IMR

July 1, 2000

Research World (January 2000)

For the first time ESOMAR is holding a Conference on Ethnic Marketing. Delegates will examine the rich dynamic cultural heritage with ethnic communities bring to society as whole, resulting in cultural behaviour which is absorbed, and which...

Catalogue: Research World 2000

Author: ESOMAR B.V.

January 1, 2000

The power of radio and the cult of TV

The next millennium will dawn with the Saudi young people at the helm of affairs of this large and powerful Islamic nation. Today the young people comprise 62% of the Saudi population which is growing rapidly at 3% per annum. With the onset of...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Anumita Sharma, Mrinal Sarkar

Company: Nielsen

June 15, 1999

An experimental cross cultural study in Russia and Spain

If we say that a certain brand may represent the values and lifestyle of an individual or a group of consumers why not extend this idea to include all the brands perceived by society? This paper presents and discusses the findings of an experimental...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Yuri Poletaev, Dimitri Schmitow

September 1, 1998

From a thundering roar to a simpering meow

This paper presents the impact of the economic crisis in Asia (which has been labelled ‘Tiger Economy’) and how it is affecting consumers in Indonesia Malaysia and Philippines in terms of their outlook of life lifestyle and values. Apart...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Sylvia Habulan, Moira Manurung, Ng Lay Choon

Company: Nielsen

June 15, 1998