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Brand, style, territories

Date of publication: July 1, 2000

Catalogue: Ethnic Marketing 2000

Company:

Authors: Danielle Greenfield, Serge Laminana

Abstract:

This paper addresses the importance of brands (particularly clothing brands) and their symbolic capital to youth in suburban Paris.

Danielle Greenfield

Author

This is a long description of some author details.

Serge Laminana

Author

This is a long description of some author details.

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Citation

Greenfield and Laminana (2000a, July 01). Brand, style, territories. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/brand-management-and-brand-measurement