Research World (January 2000)

Date of publication: January 1, 2000

Catalogue: Research World 2000

Author: ESOMAR B.V.

Abstract:

For the first time ESOMAR is holding a Conference on Ethnic Marketing. Delegates will examine the rich dynamic cultural heritage with ethnic communities bring to society as whole, resulting in cultural behaviour which is absorbed, and which democratises life styles and attitudes and produces fountains of creativity.

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