Abstract:
For the first time ESOMAR is holding a Conference on Ethnic Marketing. Delegates will examine the rich dynamic cultural heritage with ethnic communities bring to society as whole, resulting in cultural behaviour which is absorbed, and which democratises life styles and attitudes and produces fountains of creativity.
Research Papers
Engaging the new consumer
Catalogue: Asia Pacific 2007
Authors: Lee Ryan, Mark Leong
Company: KANTAR TNS Malaysia
March 12, 2007
Magazines
Research World (December 2003)
Catalogue: Research World 2003
Author: ESOMAR B.V.
 
December 15, 2003
Research Papers
The modern marketing researcher
Catalogue: Latin America 2006
Author: Michael Francesco Alioto
Company: Market Probe International Inc.
October 8, 2006
