You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing New Method.
ANA has found 147 results for you, in 167 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Telpex research

'Telpex' research is a fast low-cost method of pre-testing tv advertisements, ideas for tv campaigns and and ideas for new products. The technique has been developed by the London Press Exchange Ltd. and has been used successfully for more than a...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: John M. Caffyn
June 15, 1965
×

Citation

Caffyn, J. M. (1965a, June 15). Telpex research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/telpex-research


Research papers

Regularity of reading

People do not separate neatly into regular readers of a publication and non-readers; some read issues occasionally. This paper shows that it is important to collect data on the regularity of reading, and to know how many people read none of the...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Simon Broadbent
June 15, 1963
×

Citation

Broadbent, S. (1963a, June 15). Regularity of reading. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/regularity-of-reading


Research papers

Research in the field of shopping centers

The choice of a channel of distribution, the selection of the points of sales or even of areas commercially of interest are questions which are asked when starting on a new or a bad-known market. The target of the following communication is to plain:...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean-Pierre Leburton
June 15, 1963
×

Citation

Leburton, J. (1963a, June 15). Research in the field of shopping centers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-in-the-field-of-shopping-centers


Research papers

Combined time series-cross section analysis in market forecast (French)

The authors are not in agreement as to the possibility of combining on one graph a correlation between two variables and the evolution of the former in time, in other words putting three variables on a plane graph. We shall not enter into the details...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Maurice Pariat
June 15, 1962
×

Citation

Pariat, M. (1962a, June 15). Combined time series-cross section analysis in market forecast (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/combined-time-series-cross-section-analysis-in-market-forecast-french-


Research papers

Combined time series-cross section analysis in market forecast

The authors are not in agreement as to the possibility of combining on one graph a correlation between two variables and the evolution of the former in time, in other words putting three variables on a plane graph. We shall not enter into the details...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Maurice Pariat
June 15, 1962
×

Citation

Pariat, M. (1962a, June 15). Combined time series-cross section analysis in market forecast. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/combined-time-series-cross-section-analysis-in-market-forecast


Research papers

Scaling techniques for comparisons over time and between countries

The Stapel Scale is the ideal scale for sampling survey work from a number of important aspects. It requires no effort to produce this scale; it is already printed on a card. It does not vary from time to time or from country to country. It is easy...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Henry Durant, Andrew Robert McIntosh
June 15, 1962
×

Citation

Durant and McIntosh (1962a, June 15). Scaling techniques for comparisons over time and between countries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/scaling-techniques-for-comparisons-over-time-and-between-countries


Research papers

Scaling techniques for comparisons over time and between countries (French)

The Stapel Scale is the ideal scale for sampling survey work from a number of important aspects. It requires no effort to produce this scale; it is already printed on a card. It does not vary from time to time or from country to country. It is easy...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Henry Durant, Andrew Robert McIntosh
June 15, 1962
×

Citation

Durant and McIntosh (1962a, June 15). Scaling techniques for comparisons over time and between countries (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/scaling-techniques-for-comparisons-over-time-and-between-countries-french-


Research papers

Group testing in the service of market research

The testing of groups of people, under rigorously controlled condition, has considerable potential as a tool of market research, In saying this, I am not referring to the use of small groups (of 6-8 people) for discussion purposes. What I am writing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: William A. Belson
June 15, 1961
×

Citation

Belson, W. A. (1961a, June 15). Group testing in the service of market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/group-testing-in-the-service-of-market-research


Research papers

New possibility of comparative testing of advertisements

About two years ago at the Danish Gallup Institute, we began to work on the problem of finding new methods for comparative testing. We wanted to work out a technique, which would abolish "don't know" answers and, furthermore, separate the wording of...

Catalogue: ESOMAR Conference 1960
Author: J. Lorenz-Christensen
June 15, 1960
×

Citation

Lorenz-Christensen, J. (1960a, June 15). New possibility of comparative testing of advertisements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-possibility-of-comparative-testing-of-advertisements