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Research in the field of shopping centers

Date of publication: June 15, 1963

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Jean-Pierre Leburton

Abstract:

The choice of a channel of distribution, the selection of the points of sales or even of areas commercially of interest are questions which are asked when starting on a new or a bad-known market. The target of the following communication is to plain: 1) A method for the observation and analysis of the different elements briefly enunciated above; 2) The practical exploitation of this method, in order to rationalise the distribution efforts and increase the efficiency of the sales teams.

Jean-Pierre Leburton

Author

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Citation

Leburton, J. (1963a, June 15). Research in the field of shopping centers. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-in-the-field-of-shopping-centers