Research in the field of shopping centers

Date of publication: June 15, 1963

Abstract:

The choice of a channel of distribution, the selection of the points of sales or even of areas commercially of interest are questions which are asked when starting on a new or a bad-known market. The target of the following communication is to plain: 1) A method for the observation and analysis of the different elements briefly enunciated above; 2) The practical exploitation of this method, in order to rationalise the distribution efforts and increase the efficiency of the sales teams.

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