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Research papers

Trends in buying habits in relation to the planned dispersion of shopping centres

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
August 1, 1967

Research papers

Trends in buying habits in relation to the planned dispersion of shopping centres (French)

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
August 1, 1967

Research papers

Research into housewife shopping patterns in Great Britain

The purpose of my paper is to discuss certain research, with which I have recently been concerned, into housewife shopping patterns in Great Britain. By shopping patterns, I mean the number and types of shops which the housewife uses to buy different...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Peter A. Rusby
June 15, 1962

Research papers

Assortment changes un food retail stores

The purpose of this paper is to give a historical review of food assortment trends, especially in the last fifteen years. The current situation is that the consumer can choose between more and more "new" variants in the different product groups. This...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Bo P. Kaiser
June 4, 1986

Research reports

Psychological group research into jams and preserves for C.W.S. Ltd

The purpose of this research is to elicit and to describe the factors which influence Co-op shoppers in their decision to purchase a particular brand of preserve. More specifically, the objective is:1. To discover which brand of preserve are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970

Research reports

Survey of prefabricated garage owners for Stowe & Bowden

Two to three years ago, a company called 'Four Square' which manufactured and sold prefabricated garages at its showground in Middlewich was acquired byBatley Ltd. Since that time, however, the sales of the Four Square showground in Middlewich have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970

Research papers

The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom

This paper sets out to illustrate by example the use of a Motorists Diary Panel covering both the petrol and motor oil markets. We have taken, two separate marketing activities which have had a profound effect on the market and a third example...

Catalogue: Seminar 1972: Panels
Authors: Roger Sargood, I. M. Hunt
Company: ESSO
June 15, 1972

Research papers

Identifying sales potential and reasons for non-achievement

The rate of retail competition is going to increase more rapidly. The ease with which sales and share gains can be made will decrease rapidly. So the need is urgent to analyse potential more carefully, and to meet it. This requires a much deeper...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Jef Harris
Company: Harris Interactive (Europe)
June 4, 1986

Research papers

Consumer purchasing patterns in successive time-periods

In this paper I want to consider a new way of analysing consumer purchasing data. In brief the method consists of classifying consumers not by the usual demographic characteristics, but in terms of their purchasing behaviour in some previous period....

Catalogue: ESOMAR Congress 1966
Author: Gerald J. Goodhardt
September 1, 1966