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Research papers

Yea-saying

This paper takes a careful look at the phenomenon of 'yea- saying' , defined as "the tendency of respondents to express agreement with a statement irrespective of the attitude expressed by that statement". Most experienced researchers would probably...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Roger J. Stubbs, Peter Hutton
June 15, 1976

Research papers

Retail audits

This paper examines Retail Audit data captured in Egypt using econometric modelling. The approach currently is not purely directed at forecasts or predictions but an understanding of trend movements. ARIMA and Transfer Function Modelling has been...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Bhawani Singh, Salil Punoose
March 1, 1996

Research papers

The development and perspectives of market research in Hungary

This paper gives a comprehensive picture of the development and more important stages of market research in Hungary. We do not deny that there is still much to do in respect of both the methods applied and in the processing of the information by...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Laszlo Szabo
August 1, 1967

Research papers

Drilling or mining?

The paper reviews the developments which have taken place in the retailer panel services in the late 80's and early 90's, with specific reference to the move from retail audits to scanning based services and the current trend towards census data. The...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Author: Tony Antoniou
February 1, 1997

Research papers

Ethnic marketing

This volume includes papers devoted to the following subjects: the role of ethnicity as it relates to a national identity; global/cultural awareness; new influences on a culture. Additionally, we have the treat of understanding trend sharing across...

Catalogue: Ethnic Marketing 2000
Author: Todd Cunningham
July 1, 2000

Research papers

Marketing to young consumers segmentation + life style

The aim of the paper is to show the common points in the segmentation of young consumers (0-25 years old), who have different back grounds (family, school, consumption, media...). Some attitudes and behaviours between the youngers are influenced by...

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Joël-Yves le Bigot
August 1, 2000

Research papers

Strategic use of trends in the youth market

Several years ago, I delivered a paper to an ESOMAR Congress on the subject of trends in the youth market. In it, I made a number of observations and predictions concerning patterns of young people’s behaviour over the forthcoming decade.

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: David Cox
August 1, 2000

Research papers

The development of consumer panel research in Europe

The use of consumer panels by manufacturers in Europe as a marketing tool has increased dramatically over the past few years and now seriously competes with the more traditional forms of store audit service. This trend is contrary to that experienced...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Jeffrey H. Frankel
March 1, 1979

Research papers

Assortment changes un food retail stores

The purpose of this paper is to give a historical review of food assortment trends, especially in the last fifteen years. The current situation is that the consumer can choose between more and more "new" variants in the different product groups. This...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Bo P. Kaiser
June 4, 1986