The world of short form video for post millennials

Date of publication: September 22, 2016

Catalogue: Congress 2016: #WOW

Author: Nadine Bailey

Abstract:

This paper discusses key trends in short form video viewing, and makes some predictions for how snack-able consumption will change among post Millennials (under 16s) and the implications for broadcaster strategy. The analysis focuses in three key areas: behaviour (how post millennials watch), content (what post millennial watch) and discovery (how post millennials find what to watch). Finally implication and recommendations for broadcasters are highlighted.

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