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The world of short form video for post millennials

Date of publication: September 22, 2016

Catalogue: Congress 2016: #WOW

Author: Nadine Bailey

Abstract:

This paper discusses key trends in short form video viewing, and makes some predictions for how snack-able consumption will change among post Millennials (under 16s) and the implications for broadcaster strategy. The analysis focuses in three key areas: behaviour (how post millennials watch), content (what post millennial watch) and discovery (how post millennials find what to watch). Finally implication and recommendations for broadcasters are highlighted.

Nadine Bailey

Author

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Videos

The world of short form video for post millennials

Catalogue: Congress 2016: #WOW

Author: Nadine Bailey

 

June 15, 2016

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Citation

Bailey, N. (2016a, June 15). The world of short form video for post millennials. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-world-of-short-form-video-for-post-millennials


Research Papers

Digital natives

Catalogue: Latin America 2015: Carnival of Insights

Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera

 

April 28, 2015

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Citation

Gontijo and Jayasundera (2015a, April 28). Digital natives. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/digital-natives


Research Papers

Is the future of conversation silent?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Sarah de Caux, Andrea Sandor, Peter Latham

Company: Join the Dots InSites Consulting

November 11, 2018

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Citation

de Caux, Sandor and Latham (2018a, November 11). Is the future of conversation silent?. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/is-the-future-of-conversation-silent--9473


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Citation

Bailey, N. (2016a, September 22). The world of short form video for post millennials. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/is-the-future-of-conversation-silent--9473