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Permission to launch

Date of publication: September 23, 2018

Catalogue: Congress 2018

Companies: , Kantar

Authors: Andy Gallagher, Babita Earle

Abstract:

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.

Andy Gallagher

Author

This is a long description of some author details.

Babita Earle

Author

This is a long description of some author details.

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Citation

Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/permission-to-launch-9387