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Permission to launch

Date of publication: September 23, 2018

Catalogue: Congress 2018

Companies: , Kantar

Authors: Andy Gallagher, Babita Earle

Abstract:

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.

Andy Gallagher

Author

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Babita Earle

Author

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Videos

Permission to launch

Catalogue: Congress 2018

Authors: Andy Gallagher, Babita Earle

Companies: ZappiStore, Kantar

September 23, 2018

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Citation

Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/permission-to-launch


Research Papers

Test launch is the new black

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Erin Russeck, Jessica Bolger

 

September 8, 2019

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Citation

Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/test-launch-is-the-new-black


Videos

Test launch is the new black

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Erin Russeck, Jessica Bolger

 

September 8, 2019

×

Citation

Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/test-launch-is-the-new-black-10726


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Citation

Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/test-launch-is-the-new-black-10726