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Date of publication: September 23, 2018

Catalogue: Congress 2018

Abstract:

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.

Andy Gallagher

Author

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Babita Earle

Author

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Videos

Permission to launch

Catalogue: Congress 2018

Authors: Andy Gallagher, Babita Earle

Companies: ZappiStore, Kantar

September 23, 2018

Research Papers

Research Papers

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