Abstract:
Tsquared Insights is a market research agency established in 2010 and based in Geneva. Its Online Search Insights methodology, in particular, leverages big data from global search activity- around two trillion searchers per year across all major search engines- to find patterns in the interests and preferences of different consumer segments. The new methodology can be assimilated to non-intrusive direct observation of millions of consumers, and provides granularity ranging from total population to micro-trend niche.
Videos
Everyone searches!
Catalogue: Congress 2017: Visionary
Authors: Mathieu Trepanier, Jean-Philippe Lebudel
 
November 27, 2017
Research Papers
Uncovering hidden consumer truths
Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
 
August 22, 2017
