Abstract:

Tsquared Insights is a market research agency established in 2010 and based in Geneva. Its Online Search Insights methodology, in particular, leverages big data from global search activity- around two trillion searchers per year across all major search engines- to find patterns in the interests and preferences of different consumer segments. The new methodology can be assimilated to non-intrusive direct observation of millions of consumers, and provides granularity ranging from total population to micro-trend niche.