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Research papers

Teaching consumer behaviour in Europe

The paper examines some of the problems involved in teaching consumer behavior in management education programs in Europe. These stem in large measure from the current embryonic stage of research in consumer behavior in Europe, which make it...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Susan P. Douglas, Bernard Dubois
June 1, 1976
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Citation

Douglas and Dubois (1976a, June 01). Teaching consumer behaviour in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/teaching-consumer-behaviour-in-europe


Research papers

Recent experiences in Belgian marketing education

The following papers describe two experiences in the field of marketing education. Both programs were initiated by the Center for Productivity and Research from the University of Ghent. The first paper comments the program in which public officers...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Jacques De Rijcke, R. Duyck
June 1, 1976
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Citation

De Rijcke and Duyck (1976a, June 01). Recent experiences in Belgian marketing education. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/recent-experiences-in-belgian-marketing-education


Research papers

Toward marketing development or alternative strategies in managerial marketing education

The function of marketing education for managers is to bridge the gap which exists between theoretical concepts and practical application/implementation. In this connection, the didactic structure of the educational process is of much importance and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. P. van Gent
June 1, 1976
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Citation

van Gent, A. P. (1976a, June 01). Toward marketing development or alternative strategies in managerial marketing education. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/toward-marketing-development-or-alternative-strategies-in-managerial-marketing-education


Research papers

Marketing education for small business

This paper sets out to both examine some of the particular and peculiar needs of the small business sector as well as mapping a plea for changed attitudes among marketing (and other) educators.

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. H. Davies
June 1, 1976
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Citation

Davies, A. H. (1976a, June 01). Marketing education for small business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-education-for-small-business


Research papers

Evaluation of CESEA's teaching system

This paper presents an evaluation of the effectiveness of CESEA's system for the teaching of Marketing. CESEA is a School of Business Administration that offers, among other programs, a two years' Marketing Management course. The system aims at...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: José Maria Veciana
June 1, 1976
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Citation

Veciana, J. M. (1976a, June 01). Evaluation of CESEA's teaching system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evaluation-of-cesea-s-teaching-system


Research papers

A pilot program to teach empathic skills to MBA candidates in marketing at Suffolk University

Based on her research on empathic skill levels of 464 professional advertising communicators and 515 students of advertising and marketing, this author believes that lack of empathic skill training is one of the “voids” in marketing...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: E. H. Auer
June 1, 1976
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Citation

Auer, E. H. (1976a, June 01). A pilot program to teach empathic skills to MBA candidates in marketing at Suffolk University. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-pilot-program-to-teach-empathic-skills-to-mba-candidates-in-marketing-at-suffolk-university


Research papers

The requirements of the marketing research process in marketing, and the way in which these requirements can be met by marketing educators

The author is responsible for marketing research courses which form part of Marketing degree and other courses in the University of Strathclyde at Glasgow in the U.K. The objectives of these research courses have to be decided in the light of the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John A. Bound
June 1, 1976
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Citation

Bound, J. A. (1976a, June 01). The requirements of the marketing research process in marketing, and the way in which these requirements can be met by marketing educators. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-requirements-of-the-marketing-research-process-in-marketing-and-the-way-in-which-these-requirements-can-be-met-by-marketing-educators


Research papers

Marketing and the generalist manager

The Australian Administrative Staff College was established in 1957 and provides residential courses for managers from both the private and public sectors. Its main objective is to prepare individuals for further responsibility and its participants...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: K. J. Burns, J. G. Stewart
June 1, 1976
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Citation

Burns and Stewart (1976a, June 01). Marketing and the generalist manager. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-the-generalist-manager


Research papers

On the difference between illustrating a theory and solving a problem

The use of case-studies does not substitute the solving of real problems in management education. There is a great difference between the situation confronting the student in a case-study, and a real problem situation. In case-studies real world...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: P. S. Kristensen
June 1, 1976
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Citation

Kristensen, P. S. (1976a, June 01). On the difference between illustrating a theory and solving a problem. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/on-the-difference-between-illustrating-a-theory-and-solving-a-problem