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Research papers

Modes of entry, business practices and marketing to East European countries

In the introductory paragraph, the new business climate in Eastern European countries is seen against the background of the different viewpoints that have characterised the evolution of the East/West relationships. The implications of the dramatic...

Catalogue: Conference 1991: International Marketing Research
Author: Gabriele Morello
June 15, 1991

Research papers

Old is gold: But who is old?

The paper is divided in two parts. The first part discusses the demographic, economic and cultural aspects that stand behind the growing importance of elderly people as consumers of goods and services. Elderly people are not a homogeneous lot. The...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Gabriele Morello
June 15, 1989

Research papers

Business requirements and future expectations in competitive bank services

An experimental study on attitudes towards time and on the behavioural implications of such attitudes was conducted on 46 staff members of an Italian bank. The methods used were a Semantic Differential (SD) composed of three stimulus words (the past,...

Catalogue: Seminar 1988: Research For Financial Services
Author: Gabriele Morello
June 15, 1988

Research papers

Pricing theatre seats

The paper presents the case of a Dutch theatre facing the problem of revising the range of seat categories, and of setting the ticket prices on the basis of sales records and of consumer demand. Demand was analysed through interviews aiming at...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Gabriele Morello
October 26, 1987

Research papers

Quality, financial services and research

The exercise of summing up the content of these three days of work - in which 23 papers were presented, and a great number of contributions were made in the debates - requires a review of the topics discussed, and the injection into them of some...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Gabriele Morello
June 15, 1985

Research papers

Nations and vacations

This paper deals with people's attitudes toward nations and vacations. Attitudes were detected and measured in terms of the affective meaning of concepts. Such issues are not trivial, since people may evaluate highly (or poorly) a given country, and...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Gabriele Morello
June 15, 1983

Research papers

Social research revisited

Here in Amsterdam, were prediction is the main theme, the possibilities and the limits of forecasting have been presented in relation to changes in social values, with specific emphasis on the ways and means in which policy makers can use the range...

Catalogue: Papers 1982: Social Research And Prediction
Author: Gabriele Morello
June 15, 1982

Research papers

Time perception as a social indicator

This paper deals with the concept of time perception and with specific research carried out to assess and measure some of the problems related to the temporal orientation of a city. Unlike chronological time, which is based on a universal,...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Gabriele Morello
December 1, 1978

Research papers

Segmentation and typology: An appraisal

As stated in the programme, the aim of this Seminar was to illustrate and discuss recent trends and experiences in segmentation and taxonomic techniques.

Catalogue: Seminar 1972: Segmentation And Typology
Author: Gabriele Morello
June 15, 1972