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Segmentation and typology: An appraisal

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Segmentation And Typology

Author: Gabriele Morello

Abstract:

As stated in the programme, the aim of this Seminar was to illustrate and discuss recent trends and experiences in segmentation and taxonomic techniques.

Gabriele Morello

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Research Papers

Typology and segmentation

Catalogue: Seminar 1972: Segmentation And Typology

Author: Jean-François Boss

 

June 15, 1972

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Citation

Boss, J. (1972a, June 15). Typology and segmentation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/typology-and-segmentation


Research Papers

Typology versus segmentation

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Theo M. M. Verhallen, Anthonie G. L. V. van Onzenoort, John Barzilay

Company: Unilever

June 15, 1989

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Citation

Verhallen, van Onzenoort and Barzilay (1989a, June 15). Typology versus segmentation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/typology-versus-segmentation


Research Papers

Practical applications of segmentation and typology in the banking industry

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Jean Quatresooz

 

February 1, 1975

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Citation

Quatresooz, J. (1975a, February 01). Practical applications of segmentation and typology in the banking industry . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/practical-applications-of-segmentation-and-typology-in-the-banking-industry-


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Citation

Morello, G. (1972a, June 15). Segmentation and typology: An appraisal . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/practical-applications-of-segmentation-and-typology-in-the-banking-industry-