Abstract:

Here in Amsterdam, were prediction is the main theme, the possibilities and the limits of forecasting have been presented in relation to changes in social values, with specific emphasis on the ways and means in which policy makers can use the range of our techniques. Relevant cases were related to such topics as market planning, future research and scenarios, political preference and consumers' expectations, women's attitudes and role changes, and some counter-marketing in the area of smoking and drinking habits. An innovation in the range of subjects was traffic and transportation, with five papers on specific aspects of the general theme.