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Research papers

Your best customers are not those you have today

It will be argued that the problems, with customers, stem from change the pace of change is accelerating and it cannot be slowed down It is happening within our existing customers. Technology is playing but a part in this process. New Industries are...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Philip Angle
June 15, 1994
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Citation

Angle, P. (1994a, June 15). Your best customers are not those you have today. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/your-best-customers-are-not-those-you-have-today


Research papers

The mismeasure of satisfaction

Four areas of research pertinent to the measurement of Customer Satisfaction are examined. The four areas and the key findings from each are summarized below. 1. Theoretical Views Regarding Customer Satisfaction Satisfaction results from the...

Catalogue: International Automotive Marketing Conference 1994
Author: Murlidhar Rao
June 15, 1994
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Citation

Rao, M. (1994a, June 15). The mismeasure of satisfaction. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-mismeasure-of-satisfaction


Research papers

Why has branding failed in the U.K. insurance industry?

This paper argues that, in spite of consistent levels of promotional support for UK insurance companies since they first began advertising on television in the mid-1970s, no strong insurance company brands have yet been established in the UK in 20...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Robert Watters, Douglas Wright
June 15, 1994
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Citation

Watters and Wright (1994a, June 15). Why has branding failed in the U.K. insurance industry?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/why-has-branding-failed-in-the-u-k-insurance-industry-


Research papers

The problems of distribution in the pharmaceutical industry in the Czech Republic

The paper summarizes the results of the commercial research project. It answers question if it is possible to enter the medicament distribution market in the Czech republic and what are the main barriers to enter. After a brief description of...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Vojtech Spacil
June 1, 1994
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Citation

Spacil, V. (1994a, June 01). The problems of distribution in the pharmaceutical industry in the Czech Republic. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-problems-of-distribution-in-the-pharmaceutical-industry-in-the-czech-republic


Research papers

Agencies' problems with advertisers in the Middle East

Agencies' Problems with Advertisers in the Middle East is the result of the application of BBDO's PDS  technology and is a sequel study to Advertisers' Problems with Agency Service in the Middle East, presented at the 1st ESOMAR/MERF/IAA...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Lance de Masi, Harout Krikorian
January 1, 1994
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Citation

de Masi and Krikorian (1994a, January 01). Agencies' problems with advertisers in the Middle East. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/agencies-problems-with-advertisers-in-the-middle-east


Research papers

Satisfied or satiated?

This paper attempts to identify some of the reasons why so many customer satisfaction surveys fail to satisfy their clients and run aground within two to three years of being set up. In discussing the issues confronting the researcher, it describes...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Peter Bartram, Mary Bartram
June 15, 1993
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Citation

Bartram and Bartram (1993a, June 15). Satisfied or satiated?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/satisfied-or-satiated-


Research papers

The determinants of MKIS usage

While the literature provides considerable guidance about the factors and conditions that influence the use of computers and management information systems, far less is known about the factors and conditions that lead to the use of marketing...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Sanjay Seth, Roderick J. Brodie, Don Scott
June 15, 1993
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Citation

Seth, Brodie and Scott (1993a, June 15). The determinants of MKIS usage. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-determinants-of-mkis-usage


Research papers

Multi-cultural marketing

Multi-cultural Marketing has existed in Asia since colonization. While a number of multi- national companies have been very successful in this region, their success was not, necessarily, due to their understanding of the markets in which they...

Catalogue: Seminar 1993: Marketing And International Research
Author: Martin C. van Herk
June 15, 1993
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Citation

van Herk, M. C. (1993a, June 15). Multi-cultural marketing. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/multi-cultural-marketing


Research papers

Using conjoint analysis to explore industrial marketing opportunities

As the software improves, conjoint analysis is becoming an increasingly useful tool for analysing benefit segments among buyers. In particular, conjoint analysis is suited to industrial marketing research, because the small sample size arising from a...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Susan Auty
June 15, 1993
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Citation

Auty, S. (1993a, June 15). Using conjoint analysis to explore industrial marketing opportunities. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/using-conjoint-analysis-to-explore-industrial-marketing-opportunities