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Research papers

Deep, dangerous or just plain dotty?

This paper examines and questions some assumptions and practices in qualitative research which are obtaining current publicity. In particular, it explores the claims of the so called "new" qualitative techniques and questions their: A. Relevance to...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Gerald de Groot
January 1, 1987
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Citation

de Groot, G. (1987a, January 01). Deep, dangerous or just plain dotty? . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/deep-dangerous-or-just-plain-dotty-


Research papers

An alternative viewpoint to the 'new' qualitative research

The discussion about ethics is probably a red-herring. It is difficult to damn an approach to qualitative research following the report of a marriage breaking up through participation in a ‘sensitivity’ group, only one of many group...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). An alternative viewpoint to the 'new' qualitative research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/an-alternative-viewpoint-to-the-new-qualitative-research-


Research papers

The current situation of opinion polling round the world

A somewhat general survey of the condition of opinion polling round the world is reported. In Western Europe and the English speaking countries in particular they are firmly embedded, recognised and understood by politicians and journalists, together...

Catalogue: Seminar 1986: Opinion Polls
Author: Norman L. Webb
June 15, 1986
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Citation

Webb, N. L. (1986a, June 15). The current situation of opinion polling round the world. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-current-situation-of-opinion-polling-round-the-world


Research papers

Deep, dangerous or just plain dotty?

This paper examines and questions some assumptions and practices in qualitative research which are obtaining current publicity. In particular, it explores the claims of the so called "new" qualitative techniques and questions their: A. Relevance to...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Gerald de Groot
June 15, 1986
×

Citation

de Groot, G. (1986a, June 15). Deep, dangerous or just plain dotty?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/deep-dangerous-or-just-plain-dotty--2754


Research papers

Attitudes of the public towards the opinion and marketing research profession, its usefulness, its dangers...

In the course of the last ten years, the opinion and market research activities have been increasingly threatened by data protection laws which did not take properly into account the role and the specificities of our profession. Regulations have been...

Catalogue: Seminar 1986: Opinion Polls
Author: Jean Quatresooz
June 15, 1986
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Citation

Quatresooz, J. (1986a, June 15). Attitudes of the public towards the opinion and marketing research profession, its usefulness, its dangers.... ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/attitudes-of-the-public-towards-the-opinion-and-marketing-research-profession-its-usefulness-its-dangers-


Research papers

Mystery shoppers research

Mystery Shoppers Research records the actually observed behaviour contrary to other research which records behaviour afterwards. This type of research is a combination of field-experiment, observation-method and survey-research. In practice this...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Rob H.M. van Leeuwen
February 1, 1985
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Citation

van Leeuwen, R. H. (1985a, February 01). Mystery shoppers research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/mystery-shoppers-research-


Research papers

The patient's input

A number of changes in society, technology and the way people use health care facilities, are leading to a greater recognition of the strong influence patient decision making can have on the fortunes of the industry. Examples are quoted to illustrate...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Philip D. Barnard
June 15, 1983
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Citation

Barnard, P. D. (1983a, June 15). The patient's input. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-patient-s-input


Research papers

Accommodating national differences in international approaches

The paper sets out to discuss some general aspects which affect the communicative value of pharmaceutical advertising effectiveness in general. After some general statements on international campaigns as a means to communicate with doctors a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Richard L.P. Hugen
September 9, 1981
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Citation

Hugen, R. L. (1981a, September 09). Accommodating national differences in international approaches. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/accommodating-national-differences-in-international-approaches


Research papers

Children and marketing

The present paper covers only a limited part of this research, but a part which we think may be of interest. We begin with a summary of the public opinions on the topic 'children and marketing', as they were explicitly formulated on a conference in...

Catalogue: Seminar 1980: Children And Young People
Authors: Paul Kruger Andersen, Kurt Pedersen
June 15, 1980
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Citation

Andersen and Pedersen (1980a, June 15). Children and marketing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/children-and-marketing