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An alternative viewpoint to the 'new' qualitative research

Date of publication: January 1, 1987

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Peter Sampson

Abstract:

The discussion about ethics is probably a red-herring. It is difficult to damn an approach to qualitative research following the report of a marriage breaking up through participation in a ‘sensitivity’ group, only one of many group discussion formats. The marriage may well have broken up through a chance meeting in a bus queue. By and large, professional market researchers, bound by national and international Codes of Practice, adopt a strict code of ethics.

Peter Sampson

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Research Papers

An alternative to transportation

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: K. L. McGown, P. I. Weintraus

 

August 28, 1977

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Citation

McGown and Weintraus (1977a, August 28). An alternative to transportation . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/an-alternative-to-transportation-


Research Papers

Alternative qualitative methodologies

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Sue Redfern, Jennie Maitland, Tracey White

Company: KANTAR TNS Malaysia

September 1, 1997

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Citation

Redfern, Maitland and White (1997a, September 01). Alternative qualitative methodologies . ANA - ESOMAR. Retrieved June 03, 2025, from


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Research Papers

The paradox of 'the new qualitative research'

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: Stephen Wells, Tony Lunn

 

June 15, 1986

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Citation

Wells and Lunn (1986a, June 15). The paradox of 'the new qualitative research' . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-paradox-of-the-new-qualitative-research-


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Citation

Sampson, P. (1987a, January 01). An alternative viewpoint to the 'new' qualitative research . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-paradox-of-the-new-qualitative-research-