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The patient's input

Date of publication: June 15, 1983

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Philip D. Barnard

Abstract:

A number of changes in society, technology and the way people use health care facilities, are leading to a greater recognition of the strong influence patient decision making can have on the fortunes of the industry. Examples are quoted to illustrate the valuable guidance that can be gained from the enormous variety of market research now being conducted amongst patients. The cases range from product-related ethical pharmaceutical research to the studying of sufferers self-medication behaviour and attitudes and their wider views on health care systems and institutions.

Philip D. Barnard

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Research Papers

Input/output models

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: C. Trabucchi, G. F. Corazza, S. Ghiringhelli

 

June 15, 1977

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Citation

Trabucchi, Corazza and Ghiringhelli (1977a, June 15). Input/output models. ANA - ESOMAR. Retrieved June 22, 2025, from


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Research Papers

The patient's voice

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Susannah Quick

 

September 1, 1992

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Quick, S. (1992a, September 01). The patient's voice. ANA - ESOMAR. Retrieved June 22, 2025, from


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The input-output analysis and the multiple regression method as tools of forecasts to the branch of plastics materials

Catalogue: ESOMAR/WAPOR Conference 1963

Authors: Brunello Cartasegna, Iginio Lagioni

 

June 15, 1963

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Cartasegna and Lagioni (1963a, June 15). The input-output analysis and the multiple regression method as tools of forecasts to the branch of plastics materials. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/the-input-output-analysis-and-the-multiple-regression-method-as-tools-of-forecasts-to-the-branch-of-plastics-materials


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Citation

Barnard, P. D. (1983a, June 15). The patient's input. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/the-input-output-analysis-and-the-multiple-regression-method-as-tools-of-forecasts-to-the-branch-of-plastics-materials