Resources Library by ANA

The interaction between media, technology and youth

This paper reflects the new relationships the young people of Latin Americans from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to Internet are establishing through this medium. The Internet has opened up a new world in...

Catalogue: Latin America 2005

Author: Nora D'Alessio

October 23, 2005

Are Latin America's children becoming globalized?

Latin American children have certain common traits, some rooted in their shared culture, others based on increasingly globalized industry proposals. The myriad of identical stimuli (from television programs to toys) in addition to important...

Catalogue: Latin America 2005

Author: Mónica La Madrid

June 15, 2005

Deployment and implementation of the Audience Measurement System (AMS) in Latin America

DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS). The system can provide most of the advantages of a standard set meter while allowing simple, cost-effective deployment to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: David Samson, Sandro Mesquita, Mark G. Welsh

June 17, 2003

The Latin American market

This paper comprises two topics. Content relevance: to evaluate the Latin American executive's attitudes, beliefs, expectations and needs, representing the status quo of the demand for marketing, communication and market research information in a...

Catalogue: Latin America 2003

Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni

Company: IBOPE Inteligencia

May 4, 2003

From the pyramid to moebius (Spanish)

This paper addresses the issue of socio-economic stratification of Latin American markets, and specifically that of Argentina. Transformations of the last decade have modified the regional scenario and have significantly altered the economic and...

Catalogue: Latin America 2003

Authors: Jorge Karol, Laura Fernández, Fernando Moiguer

Company: Compañia de Negocios Moiguer

May 4, 2003

From the pyramid to moebius

This paper addresses the issue of socio-economic stratification of Latin American markets, and specifically that of Argentina. Transformations of the last decade have modified the regional scenario and have significantly altered the economic and...

Catalogue: Latin America 2003

Authors: Jorge Karol, Laura Fernández, Fernando Moiguer

Company: Compañia de Negocios Moiguer

May 4, 2003

Socio-economic levels

The paper describes the use and limitations of local socio-economic classifications in Latin America, most notably the inability to use these definitions for cross-country, regional and sub-regional comparisons. The creation of pan-regional services...

Catalogue: Latin America 2003

Author: Jimena Urquijo

May 4, 2003

Research World (March 2003)

The Latin American market is more diverse than many companies, especially some multinationals, would like to believe. At the same time, it is bigger and more encompassing than most people realise: it stretches from the Canadian border to Cape Horn.

Catalogue: Research World 2003

Author: ESOMAR B.V.

March 1, 2003

Latin America

Within Latin America there are significant cultural differences, and in particular, differences in the way a population behaves, which reflects on purchase and usage habits in terms of products and services. There are also markets with very different...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: Nelsom Marangoni

Company: IBOPE Inteligencia

September 22, 2002