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Deployment and implementation of the Audience Measurement System (AMS) in Latin America

Date of publication: June 17, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: David Samson, Sandro Mesquita, Mark G. Welsh

Abstract:

DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS). The system can provide most of the advantages of a standard set meter while allowing simple, cost-effective deployment to almost any household. This paper will explain how the system was implemented, its uses, the analysis that it has generated, and a brief discussion of DIRECTV LA's future plans for audience measurement.

David Samson

Author

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Sandro Mesquita

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Mark G. Welsh

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Citation

Samson, Mesquita and Welsh (2003a, June 17). Deployment and implementation of the Audience Measurement System (AMS) in Latin America. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/deployment-and-implementation-of-the-audience-measurement-system-ams-in-latin-america