Deployment and implementation of the Audience Measurement System (AMS) in Latin America

Date of publication: June 17, 2003

Abstract:

DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS). The system can provide most of the advantages of a standard set meter while allowing simple, cost-effective deployment to almost any household. This paper will explain how the system was implemented, its uses, the analysis that it has generated, and a brief discussion of DIRECTV LA's future plans for audience measurement.

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