Deployment and implementation of the Audience Measurement System (AMS) in Latin America

Date of publication: June 17, 2003

Abstract:

DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS). The system can provide most of the advantages of a standard set meter while allowing simple, cost-effective deployment to almost any household. This paper will explain how the system was implemented, its uses, the analysis that it has generated, and a brief discussion of DIRECTV LA's future plans for audience measurement.

David Samson

Author

This is a long description of some author details.

Sandro Mesquita

Author

This is a long description of some author details.

Mark G. Welsh

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF