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Research reports

Proposed research programme on floor coverings

The objectives of this research were:1. To investigate consumer attitudes to floorcoverings in general;2. To identify and evaluate consumer attitudes to vinyl floorcoverings in terms of price, quality, colour, materials and design;3. To determine the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Proposed research programme on floor coverings. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/proposed-research-programme-on-floor-coverings-


Research reports

Product preference test on bathroom units

The objectives of this research were as follows:1. To. identify respondents' color preferences for kitchen units.2. To determine and evaluate respondents' preferences related to bathroom cabinets in terms of: Design, Size, Colour, Trim, Doors,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Product preference test on bathroom units. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-preference-test-on-bathroom-units


Research reports

Attitudinal research on Rolaids ant-acid tables

The objectives of this research were:1. To identify heavy and light users of antacids in relation to socio-economic factors.2. To identify the regular brands used, by name and type (i.e.liquid or tablet) and length of time they have been purchased.3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Attitudinal research on Rolaids ant-acid tables. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudinal-research-on-rolaids-ant-acid-tables


Research reports

Quantitative and qualitative research into wig ownership

The market for wigs in Great Britain is currently estimated at £17 million per annum; a large proportion of this market is made up of imports. This survey is designed to provide further factual information on ownership, purchase, andusage of wigs...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Quantitative and qualitative research into wig ownership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantitative-and-qualitative-research-into-wig-ownership


Research papers

The child as a test person

Investigations based on the testing of children involve special problems. It is, however, often necessary in practice to ask the child about its opinions, tastes and preferences; this is particularly true in cases where products are planned for...

Catalogue: The European Marketing Research Review 1969
Author: Kurt Rippel
August 1, 1969
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Citation

Rippel, K. (1969a, August 01). The child as a test person. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-child-as-a-test-person


Research papers

Reaching the industrial customer

My purpose for being here today is to present the findings of communications studies conducted by Opinion Research Corporation, my parent company, among industrial customers. Opinion Research Corporation does not suggest itself as expert in such...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Juanita M. Byrne-Quinn, Robert M. Worcester
March 5, 1969
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Citation

Byrne-Quinn and Worcester (1969a, March 05). Reaching the industrial customer . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reaching-the-industrial-customer-


Research papers

Reply to questions

The questions posed by delegates , both in the working groups and in the final session on Saturday morning, fell into five main groups: these are summarised below, with the answers given by the authors.

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: G. K. Randall, J. A. Farmer
November 1, 1968
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Citation

Randall and Farmer (1968a, November 01). Reply to questions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reply-to-questions


Research papers

Comment on dr. H Steiner's paper

The method used to obtain optimal or quasi-optimal hierarchy of the activities correlated with the propensity to purchase was not mentioned. Some people insisted on the existence of quite different methods, either deterministic or probabilistic, to...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on dr. H Steiner's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comment-on-dr-h-steiner-s-paper


Research papers

Comment on Dr. H. Steiner's paper

The group discounted to a large extent the theoretical aspects of the paper. The general line and thoroughness of the analysis was endorsed as relevant and practical. Correspondingly the distinction between descriptives versus function status of the...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
November 1, 1968
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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment on Dr. H. Steiner's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comment-on-dr-h-steiner-s-paper-592