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Reply to questions

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Authors: G. K. Randall, J. A. Farmer

Abstract:

The questions posed by delegates , both in the working groups and in the final session on Saturday morning, fell into five main groups: these are summarised below, with the answers given by the authors.

G. K. Randall

Author

This is a long description of some author details.

J. A. Farmer

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Randall and Farmer (1968a, November 01). Reply to questions. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/reply-to-questions