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Reply to questions

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Authors: G. K. Randall, J. A. Farmer

Abstract:

The questions posed by delegates , both in the working groups and in the final session on Saturday morning, fell into five main groups: these are summarised below, with the answers given by the authors.

G. K. Randall

Author

This is a long description of some author details.

J. A. Farmer

Author

This is a long description of some author details.

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Research Papers

In reply to mr. Stapel

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: John Knecht

 

June 15, 1967

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Citation

Knecht, J. (1967a, June 15). In reply to mr. Stapel. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/in-reply-to-mr-stapel


Research Papers

Reply to Mr. Collins

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: John F. Drakeford

 

February 1, 1970

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Citation

Drakeford, J. F. (1970a, February 01). Reply to Mr. Collins. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/reply-to-mr-collins


Research Reports

Answers to contemporary market research questions

Catalogue: ESOMAR Publications

Authors: ESOMAR B.V., Ray Poynter, Sue York

 

March 1, 2014

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Citation

B.V., Poynter and York (2014a, March 01). Answers to contemporary market research questions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/answers-to-contemporary-market-research-questions


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Randall and Farmer (1968a, November 01). Reply to questions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/answers-to-contemporary-market-research-questions