Abstract:
The group discounted to a large extent the theoretical aspects of the paper. The general line and thoroughness of the analysis was endorsed as relevant and practical. Correspondingly the distinction between descriptives versus function status of the model was ignored on the policy of "don't worry about the validity of an 'explanation' until you've got one". Put another way, the group viewed the paper as a psychologically informed way of collecting and reviewing data and not as an explicit psycho-sociological model of behaviour.
This could also be of interest:
Research Papers
Comment on dr. H Steiner's paper
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
 
November 1, 1968
Research Papers
Comment on H. Hamre's paper
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
 
November 1, 1968
Research Papers
Comment on H. Bergonier's paper
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
 
November 1, 1968
