Abstract:
The method used to obtain optimal or quasi-optimal hierarchy of the activities correlated with the propensity to purchase was not mentioned. Some people insisted on the existence of quite different methods, either deterministic or probabilistic, to perform such analyses. We asked the speaker to give more details on this part of his work.
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Research Papers
Comment on Dr. H. Steiner's paper
Catalogue: Seminar 1968: Operational Research In Marketing
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Research Papers
Comment on H. Hamre's paper
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
 
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Research Papers
Comment on H. Bergonier's paper
Catalogue: Seminar 1968: Operational Research In Marketing
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