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Research papers

Local market television measurement: A comparison of the statistical reliability of three methodologies

Since the introduction of the People Meters in the U.S., attention has been centered on its goodness as an accurate measurement method with particular emphasis on validation studies of audience levels. Relatively little attention has been focused on...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Michael Occhiogrosso
Company: Nielsen
June 15, 1992

Research papers

Measurement of nonresponse error in national TV panels

In sampling human populations, the researcher is always faced with the issue of nonresponse, whether through the unwillingness or the inability of the predesignated respondent to supply the required information. The problem is magnified in the case...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: John A. Dimling
Company: Nielsen
June 15, 1992

Research papers

Alfred Politz

ALFRED POLITZ is the founder of Alfred Politz Research Inc. He has been the recipient of several leadership awards for his creative consumer and industrial research techniques and was named to the Marketing Hall of Fame in 1953. A frequent...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Alfred Politz
June 15, 1990

Research papers

The public as a prophet findings from continuous survey research and their importance for early diagnosis of economic growth

Ever longer time-series trends in survey research are increasingly opening up opportunities to determine covariance and formulate hypotheses about causality through analysis of the connections with other data from company statistics, from media...

Catalogue: ESOMAR Congress 1987
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1987

Research papers

The public as a prophet findings from continuous survey research and their importance for early diagnosis of economic growth (German)

Ever longer time-series trends in survey research are increasingly opening up opportunities to determine covariance and formulate hypo- theses about causality through analysis of the connections with other data from company statistics, from media...

Catalogue: ESOMAR Congress 1987
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1987

Research papers

Control of the effectiveness of "sampling" through a consumer panel

In this paper we are going to expound a control method which enables us to measure the effectiveness of promotional actions. We will be illustrating its application through an actual example of gauging a typical promotion, 'sampling'. The suggested...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Lluis Fatjo-Vilas Barbat, Juan S. Alos Batlle
June 15, 1987

Research papers

Clustering Italian agriculture

This paper outlines the results of an integrated study carried out for I.C.I. Solplant by Burke B.I.S. in 1985 which aimed at identifying differentiated typologies of farmers on the Italian market. The study was divided into two phases: 1) The...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Authors: Alberto Garbarino, Roberto Luperini
Company: Burke, Inc.
June 15, 1987

Research papers

Qualitative research models in representative longitudinal studies

The call for "qualitative" research is always heard when the standardised methods which primarily measure quantitative relationships are unable to explain a change in the market or to explain it adequately. In this situation, attention is focused on...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1987

Research papers

Experimental designs and models

This chapter is divided into two distinct parts: experimental design and models. The researcher must consider the question of experimental design and models before proceeding to the choice of sampling techniques, sample size or questionnaire design,...

Catalogue: Consumer Market Research Handbook
Author: James Rothman
August 1, 1986